ΠΡΟΣΩΠΙΚΑ ΔΕΔΟΜΕΝΑ & ΠΡΟΣΤΑΣΙΑ ΚΑΤΑΝΑΛΩΤΗ

Privacy Law and Consumer Law Evangelos Margaritis Attorney at Law, LL.M., CIPP/E ISBN 978-960-654-116-2 Abstract: Data Subject and Consumer are at first sight subjects of two different legal systems, at the epicenter of which stand different legal values. However, this study is determined to quest for the crossroad of informational self-deter- mination on the one hand and weakest part’s protection against unfair busi- ness practices for direct marketing, as well against abusive contractual terms for granting consent to data processing, on the other hand, especially in the online environment. The study at hand, comprising the author’s postdoctoral research, deals with those issues, in individual and collective perspective, in B2C and B2B levels. Provisions arising from the data protection law are thoroughly examined under the aspect of consumer law. Ultimate purpose of this study is to forge a ro- bust and clear “consumer privacy law” applicable in cases when a natural person acts as a consumer while their data are being processed, especially for marketing purposes . COPYRIGHT All rights reserved. No part of this publication may be reproduced, stored in a re- trievalsystem,ortransmitted, inany formorbyanymeans,withoutthepriorpermis- sion of NOMIKI BIBLIOTHIKI S.A., or as expressly permitted by law or under the terms agreed with the appropriate reprographic rights organisation. Enquiries concerning reproductionwhichmaynotbecoveredbytheaboveshouldbeaddressedtoNOMI- KI BIBLIOTHIKI S.A. at the address below. DISCLAIMER The content of this work is intended for information purposes only and should not be treated as legal advice.The publication is necessarily of a general nature; NOMIKI BIBLIOTHIKI, the author and the contributors make no claim as to the comprehen- siveness or accuracy of the information provided; Information is not offered for the purpose of providing individualized legal advice. Professional advice should there- fore be sought before any action is undertaken based on this publication. Use of this work does not create an attorney-client or any other relationship between the user and NOMIKI BIBLIOTHIKI, or the author, or the rest of contributors. 23 Mavromichali str. | 106 80 | Athens | Greece T +30 210 3678 800  |  F +30 210 3678 819 www.nb.org  |  info@nb.org © 2020, NOMIKI BIBLIOTHIKI S.A. LawPublishers inEurope