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          PRIVACY AND SURVEILLANCE 2013
        
        
          to face and deal with. The European data protection framework required at least
        
        
          “some maintenance”, if only because it was conceived and adopted before the ex-
        
        
          plosion of the Internet and the impacts of the explosion on economy, society and
        
        
          every-day life.
        
        
          This paper addresses the question if the Draft-Regulation presents an adequate
        
        
          and efficient response to the challenges that technological changes pose to regu-
        
        
          lators. We discuss the efficiency of the legislation in force and the impact of PETs
        
        
          and the concept of privacy by design on the enforcement of data protection rules.
        
        
          In this context we focus on the “right to be forgotten” as a comprehensive set of
        
        
          existing and new rules to better cope with privacy risks online in the age of “per-
        
        
          fect remembering”. This new right seems to be one of the main pillars of the new
        
        
          European regulatory approach (Castelano 2012, EDPS 2011a). It is condemned
        
        
          by some authors as a new instrument of censorship (Rosen 2012).
        
        
          We discuss the normative as well as the technological perspective of this right.
        
        
          We try to point out the technical prerequisites and/or requirements to achieve
        
        
          the goal of providing individuals with the right to make information about them
        
        
          less accessible after a period of time and enjoy forgetfulness and a right to re-
        
        
          start. We discuss different methods for implementing the right of individuals to
        
        
          delete personal information about them that are held by others: in particular we
        
        
          suggest that a multifaceted approach, including legal regulations and technical
        
        
          controls is essential.
        
        
          
            2. Data Protection Law: Need to change?
          
        
        
          The EU’s Data Protection Directive, adopted 17 years ago, has indeed been a mile-
        
        
          stone in the history
        
        
          of personal data protection with worldwide impact and influ-
        
        
          ence
        
        
          4
        
        
          . The Directive can be credited with creating one of the world’s leading para-
        
        
          digms for privacy protection (Robinson et al. 2008). However, despite the substan-
        
        
          tially positive track record and general acceptance of the Data Protection Directive,
        
        
          certain aspects have been criticised and its efficiency (has been) contested.
        
        
          Criticisms from within the EU have often focused on the – “useless” or “burden-
        
        
          some” - formalities imposed by the Directive, on vague definitions and unclear
        
        
          rules, on cumbersome and outmoded rules and tools concerning data transfer to
        
        
          third countries. Even if the Directive has successed in accomplishing a certain
        
        
          4.  Both with the intensification of transborder data flows, the adoption of the Data Protection
        
        
          Directive forced to start an international debate about adequacy of protection and it acceler-
        
        
          ated the adoption of respective legislation in other countries and world areas. For an updated
        
        
          overview of the legislative developments and current situation all over the world see Gürtler
        
        
          (2012) p. 126 ff.