Η ΠΑΡΑΠΛΑΝΗΤΙΚΗ ΠΑΡΑΛΕΙΨΗ ΩΣ ΑΘΕΜΙΤΗ ΕΜΠΟΡΙΚΗ ΠΡΑΚΤΙΚΗ

Στον Πάνο που έφυγε και στην Ελενίτσα που ήλθε You cannot help dealing with the limited information you have as if it were all there is to know. […] Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance. Daniel Kahneman, Thinking fast and slow