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I. µÍÍÎÉÁ ÒÎ× ÒÎ×ÐÉÑÎÀ

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II. ¦ÑÒÎÐÉË¼ ÁÍÁÄÐÎ¼

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III. IÑÒÎÐÉË¼ ÅÊ»ÌÉÊÈ ÒÎ×ÐÉÑÒÉËÏÍ ÐÁËÒÎÐÅ½ÔÍ ËÁÉ ÊÅÍÎÄÎÖÅ½ÔÍ

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1. ¦ÑÒÎÐÉË¼ ÅÊ»ÌÉÊÈ ÒÎ×ÐÉÑÒÉËÏÍ ÐÁËÒÎÐÅ½ÔÍ ....................................................24

2. ¦ÑÒÎÐÉË¼ ÅÊ»ÌÉÊÈ ÊÅÍÎÄÎÖÅ½ÔÍ .........................................................................26

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I. ¥ ÑÈÁÑ½Á ÒÎ× ÒÎ×ÐÉÑÎÀ ÇÉÁ ÒÈÍ ÁÇË¾ÑÉÁ ËÁÉ ÉÄ½ÔÕ ÇÉÁ

ÒÈÍ £ÌÌÈÍÉË¼ ÎÉËÎÍÎ½Á

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II. ¥ ÌÅÉÒÎ×ÐÇ½Á ÒÔÍ ÒÎ×ÐÉÑÒÉËÏÍ ÐÁËÒÎÐÅ½ÔÍ ÑÒÎ ÌÁ½ÑÉÎ ËÁÉ

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III.Á £ÑÔÒÅÐÉËÎ½ ÎÐÇÁÍÉÑÎ½ ËÁÉ ÅÍÏÑÅÉÕ Î× ÁÑÖÎÌÎÀÍÒÁÉ

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1. ¯ £ÌÌÈÍÉË¾Õ ¯ÐÇÁÍÉÑ¾Õ ±Î×ÐÉÑÎÀ (£.¯.±.)...................................................33

2. ¥ ÁÍÅÌÌ¼ÍÉÁ ¯ÎÑÎÍÄ½Á ÅÍÎÄ¾ÖÔÍ (.¯..) .............................................34

3. ¯ ÀÍÄÅÑÎÕ ÒÔÍ ÅÍ £ÌÌÄÉ ±Î×ÐÉÑÒÉËÏÍ ËÁÉ ±ÁÊÉÄÉÔÒÉËÏÍ ÐÁÆÅ½ÔÍ

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4. ±Î ÅÍÎÄÎÖÅÉÁË¾ £ÉÅÌÈÒ¼ÐÉÎ ÒÈÕ £ÌÌÄÎÕ (.£.£.)........................................35

III.Â ÉÅÓÍÅ½Õ ÎÐÇÁÍÉÑÎ½ ËÁÉ ÅÍÏÑÅÉÕ Î× ÁÑÖÎÌÎÀÍÒÁÉ Å ÒÎÍ ÒÎ×ÐÉÑ¾

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1. ¯ ÁÇË¾ÑÉÎÕ ¯ÐÇÁÍÉÑ¾Õ ±Î×ÐÉÑÎÀ (World Tourism

Organization - UNWTO)...................................................................................36

2. ±Î ÁÇË¾ÑÉÎ ×ÂÎÀÌÉÎ ±Î×ÐÉÑÎÀ ËÁÉ ±ÁÊÉÄ½ÔÍ (World Travel

and Tourism Council – WTTC)..........................................................................37

3. ¥ ÉÅÓÍ¼Õ µÍÔÑÈ ÅÍÎÄÎÖÅ½ÔÍ ËÁÉ £ÑÒÉÁÒÎÐ½ÔÍ (International Hotel

and Restaurant Association – IHRA)................................................................37