ΘΕΜΑΤΑ ΣΤΡΑΤΙΩΤΙΚΗΣ ΚΟΙΝΩΝΙΟΛΟΓΙΑΣ

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12 ŇńŋŁŒŁ őŒŐŁŒňŸŒňʼnņő ʼnŎňŌŸŌňŎŊŎŃňŁő
ŮůŷůŢŬŤ Ş›ŷšūŮŤ ůŴũ śŲŴũ ›ūŰ ›ŞŬřŠūũůŞŦ ŧŞůř ůŤ šŦřŬŧŢŦŞ —ŦŞŭ ›ŬŞŠ—ŞůŦ-
ŧśŭ —řŲŤŭ.30 ń›Ŧ›ŬŷŮťŢůŞ, ŞũŚ›ůŰŪŢ ŮŰũŢŬŠŞŮŜŢŭ —Ţ ŧūŬŰűŞŜŢŭ ŢůŞŦŬŜŢŭ ›Ŭū-
ŹťŤŮŤŭ ŤŨŢŧůŬūũŦŧŹũ ›ŞŦŲũŦšŦŹũ, ŷ›Ŵŭ Ť NMA, Ť Game Live, Ť Red Storm ŧŞŦ
Ť ŃŞŨŨŦŧś Ubisoft,31 ŢũŹ ůŞŰůŷŲŬūũŞ šŦŢŸŬŰũŢ ůŦŭ ŮŲŚŮŢŦŭ ›ūŰ ŢŜŲŢ ŧŞŨŨŦŢŬ-
ŠśŮŢŦ ůŷŮū —Ţ —ŢŠŞ-ŢůŞŦŬŢŜŢŭ ›ŹŨŤŮŤŭ ›ŬūŵŷũůŴũ, ŷ›Ŵŭ, Ť Sears ŧŞŦ Ť Army-
Navy, ŧŞťŹŭ ŧŞŦ —Ţ ŞŰůŚŭ ›ūŰ Ş›ŢŰťŸũūũůŞŦ ŮŢ ũŢŞũŦŧŷ-šŰũŞ—Ŧŧŷ ŧūŦũŷ, ŷ›Ŵŭ
Ť NASCAR (ūŬŠřũŴŮŤŭ ŞŠŹũŴũ ůŞŲŸůŤůŞŭ ŞŰůūŧŦũśůŴũ) ŧŞŦ Ť GMR (ūŬŠřũŴ-
ŮŤŭ ŞŠŹũŴũ —Ţ —ŤŲŞũŚŭ).32
ŒŚŨūŭ, Ť Ş›śŲŤŮŤ ůūŰ America’s Army ŮůŤ ũŢūŨŞŜŞ śůŞũ űŰŮŦŧŷ ũŞ šŤ—ŦūŰŬŠś-
ŮŢŦ ŧŜũŤůŬū ŧŞŦ ŮŢ řŨŨŞ ŮŹ—ŞůŞ ůŴũ Ţũŷ›ŨŴũ šŰũř—ŢŴũ ŠŦŞ ŧŞůŞŮŧŢŰś ŤŨŢ-
ŧůŬūũŦŧŹũ ›ŞŦŲũŦšŦŹũ ›ūŰ şŬŜŮŧūũůŞũ ›Ŧū ŧūũůř ŮůŦŭ ŦšŦŞŦůŢŬŷůŤůŢŭ ůūŰ ŧř-
ťŢ ŷ›ŨūŰ. ŏŬřŠ—ŞůŦ, Ť şŦū—ŤŲŞũŜŞ ›ŞŦŲũŦšŦŹũ ŤŨŢŧůŬūũŦŧūŸ ›ūŨŚ—ūŰ ŠũŹ-
ŬŦŮŢ ūŬŠŞŮ—ŷ Şũř›ůŰŪŤŭ ŮůŦŭ ŞŬŲŚŭ ůūŰ 21ūŰ ŞŦŹũŞ ŧŞŦ ūŦ Ş—ŢŬŦŧŞũŦŧŚŭ Śũū-
›ŨŢŭ šŰũř—ŢŦŭ Ůůū ŮŸũūŨŷ ůūŰŭ šŦŞšŬŞ—řůŦŮŞũ ŜŮŴŭ ůū ŮŤ—ŞũůŦŧŷůŢŬū ŬŷŨū.
ŃŦŞ ›ŞŬřšŢŦŠ—Ş, Ť ŮŢŦŬř ›ŞŦŲũŦšŦŹũ Delta Force ›ūŰ šŤ—ŦūŰŬŠśťŤŧŢ Ş›ŷ ůŤũ
Novalgic —Ţ ř—ŢŮŤ Ůۗ—ŢůūŲś űūŬŚŴũ ůŴũ ńŦšŦŧŹũ ¨Űũř—ŢŴũ ŲŬŤŮŦ—ū›ūŦś-
ťŤŧŢ ŧŞŦ ŮůŤũ Ţŧ›ŞŜšŢŰŮŤ ůŴũ Ş›ūűūŜůŴũ ůŤŭ őůŬŞůŦŴůŦŧśŭ őŲūŨśŭ ůūŰ West
Point. Œū ›ŞŦŲũŜšŦ ůŤŭ Ubisoft’s Tom Clancy’s Rainbow Six 3: Raven Shield šŤ-
—ŦūŰŬŠśťŤŧŢ —Ţůř Ş›ŷ ŢũůūŨś ůūŰ őůŬŞůūŸ ōŤŬřŭ ŠŦŞ ůŤ šŦŢŬŢŸũŤŮŤ ůŴũ šŢ-
ŪŦūůśůŴũ ůŴũ Ţ›ŞŠŠŢŨ—ŞůŦŹũ ū›ŨŦůŹũ. ŁũůŜŮůūŦŲŞ, ůū KumaWar ŸŮůŢŬŞ Ş›ŷ
ŢũůūŨś ůūŰ Combined Arms Support Command ŠŦŞ ůŤũ Ţŧ›ŞŜšŢŰŮŤ ůŴũ ŞŪŦ-
Ŵ—ŞůŦŧŹũ ŮŢ ťŚ—ŞůŞ šŦŞŧŨŞšŦŧŷůŤůŞŭ. ń›ŜŮŤŭ, —Ţ ›ŬūůŬū›ś ůūŰ ŏūŨޗŦŧūŸ
ŌŞŰůŦŧūŸ šŤ—ŦūŰŬŠśťŤŧŢ Ş›ŷ ůŤ Microsoft ůū Flight Stimulator ŠŦŞ ůūŰŭ ›ŦŨŷ-
ůūŰŭ ŞŢŬūŮŧŞűŹũ ŧŞŦ ŢŨŦŧū›ůŚŬŴũ ŢũŹ ůū Socom: US Navy Seals ŠŦŞ ůŦŭ Ŏ—ř-
šŢŭ œ›ūşŬŸŲŦŴũ ʼnŞůŞŮůŬūűŹũ. ŁũůŜŮůūŦŲŞ, ŨŚŠŢůŞŦ ŷůŦ —ŦŞ ū—řšŞ 40 Ţũ ŢũŢŬ-
ŠŢŜŞ ŏŢţūũŞŰůŹũ ›ūŰ —ŷŨŦŭ ŢŜŲŞũ ޛŦŮůŬŚųŢŦ Ş›ŷ ůū ňŬřŧ ŧŞŦ ůū ŁűŠŞũŦŮůřũ
›ŞŬŢŜŲŞũ ŮۗşūŰŨŚŭ, —Ţ ŢũůūŨś ůŤŭ ŤŠŢŮŜŞŭ ůūŰŭ, ŠŦŞ ůŤ šŤ—ŦūŰŬŠŜŞ ůūŰ Close
Combat: First to Fight —Ţ Ůŧū›ŷ ũŞ ŲŬŤŮŦ—ū›ūŦŤťŢŜ ŮůŤũ Ţŧ›ŞŜšŢŰŮŤ ůŴũ ū—ū-
ŵšŢŞůŹũ ůūŰŭ.33 ŒŚŨūŭ, ŧř›ūŦŞ řŨŨŞ ŤŨŢŧůŬūũŦŧř ›ŞŦŲũŜšŦŞ ›ūŰ šŤ—ŦūŰŬŠśťŤ-
ŧŞũ Ş›ŷ ůŦŭ Śũū›ŨŢŭ šŰũř—ŢŦŭ ŚŲūŰũ šŦūŲŢůŢŰťŢŜ ŮůŤũ ŞŠūŬř —Ţ šŦŞűūŬŢůŦŧś
30. M. Zyda, J. Hyles, A. mayberry, C. Wardynski, C. Capps, M. Osborn et al, “Entertainment
R&D for Defense”, IEEE Computer Graphics and Applications, Vol.23, No.1 (2003)
31. M. Peck, “Army licenses game to entertainment company”, National Defense, December
2004 ŧŞŦ K. Oser, “Big guns fall in line behind Army ‘adver-game’”, Advertising Age, 11
April 2005
32. A. Landman, “Sears to start selling line of ofÀcial US military garb”, PRWatch, 2 Septem-
ber 2008, ŧŞŦ J. Menzer, “A perfect Àt: Lt Gen. Freakley believes NASCAR is a perfect Àt
for Army’s recruitment programs”, NASCAR.com, 22 ŔŢşŬūŰŞŬŜūŰ 2011.
33.